I’ll admit at the beginning of this semester I was skeptical of social media’s role in my life much less in anything else. All I had ever thought social media was about was wasting time or trying to make yourself look good. So for this post I decided to look up some statistics for what role social media played in nonprofits. Here are the results of my findings.
- 41% of nonprofits attribute their social media success to having developed a detailed social media strategy.
- 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.
- 47% of Americans learn about causes via social media and online channels.
- Animals, children, and health & wellness are the most shared and talked about causes on social media.
- 56% of those that support nonprofits on the Social Web confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits.
- 55% of those who engage with nonprofits via social media have been inspired to take further action.
- The number of followers nonprofits have on Twitter grew by 264% in 2012.
- The average social media donation is $59 and growing each year.
- Using Twitter during fundraising events can result in 10X more money raised online.
- 59% of people donate after becoming a follower of a nonprofit’s social network.
So these are my top ten facts that I found that were most interesting about social media use and nonprofits. Some of them shocked me others I was not surprised at all. My information came from NonProfit Tech For Good, Techimpact, and HubSpot.
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What do you think? Find anything surprising? Comment below or hit me up on Twitter @MollieTranum.